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Wednesday, November 9, 2011

10 Reasons Why You Should Have a Facebook Fan Page

Don’t think that fan pages are just an avenue for large corporations to get involved in social media ... small businesses, entrepreneurs and other professionals can benefit from having their own Facebook Fan Page. Here are 10 reasons why you should create one today:
  1. It gives you a way to talk to and get feedback from your target audience (you can update your fans with statuses that will appear in their news feed).
  2. You can build a community for your clients and prospects.
  3. You can create brand advocates.
  4. You can promote events.
  5. The Facebook Pages Insights analytics tool - it provides useful information about your fans and their interactions.
  6. SEO (search engine optimization) -  according to Alexa (, Facebook is the second most popular site on the Web.
  7. It’s another funnel to your website.
  8. It’s customizable (using FBML, Facebook’s version of HTML).
  9. It’s free.
  10. It’s easy.

Regarding number 10, in just a few simple steps you can quickly create a Facebook Fan Page:

Step 1: Go to
Step 2: Select a category and enter the name for your page
Step 3: Add a picture and become a fan
Step 4: Edit your page settings - customize your page, including country and age restrictions, wall settings, tabs, fan permissions, etc.
Step 5: Publish and promote your page..NOTE: As soon you hit 25 fans, go to  to create a vanity URL for your page.

That being said, before creating your Facebook Fan Page, make sure it fits into your social media strategy and determine how you will use this new asset to drive you and your business towards your predetermined goals. Also assess your available skillset to determine the resources (time, cash, etc.) needed to create a page that fits your plan and your brand.

Check out my Facebook Fan Page at - for the time being, when you “like” my site, you’ll get a guide that can help you be successful in your personal, as well as your business, life.

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