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Wednesday, January 25, 2012

Acres of Diamonds

Recommended Reading

I recently read Russell Conwell’s Acres of Diamonds ... are you familiar with it?

Although I had heard motivational speakers reference Acres of Diamonds, I had never read the full story in Russell Conwell’s own words. I’m sorry I didn’t pick it up sooner; it’s an inspiring and motivational treasure. It’s an easy read yet profound as it offers advice on opening your mind and making the best of your situation to find riches in your own backyard.

First published in 1890, it is estimated that Russell Conwell delivered his Acres of Diamonds speech over 6,000 times before his death in 1925. Much of Conwell’s ability to establish Temple University and other civic projects came from the income he earned from the Acres of Diamonds speech.

Toward the end of his life, Conwell observed, "I am astonished that so many people should care to hear this story over again. Indeed, this lecture has become a study in psychology; it often breaks all rules of oratory, departs from the precepts of rhetoric, and yet remains the most popular of any lecture I have delivered in the fifty-seven years of my public life.”

After being introduced to this classic, I wanted to find a way to make it easy for my clients, friends and colleagues to get their hands on it ... here’s what I came up with: A collection of 5 classic business books (including Acres of Diamonds) for only $7: http://scottfrothingham.com/Success-Library.html.
Some of the lessons Conwell offers in this wonderful story are:
·         Don’t put down yourself or the circumstances in which you find yourself; find the best in you and what’s around you

·         Keep an open and active mind, ready to see and act on the possibilities all around us every day.

·         Approach the familiar in new ways.

·         Find the market then provide a good or a service, not the other way around.

·         Knowledge and can be more important than capital.
Whether or not you are familiar with the Acres of Diamonds story, take a little time to read the full text of this classic by the original author. I’d be surprised if you don’t enjoy it and learn from it. You’ll probably find yourself suggesting it to others (and passing on the above link) as well.

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