"A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make." - Response to Debbi Fields' idea of starting Mrs. Fields' Cookies.
NOTE: According to Wikipedia, today, through its franchisees’ retail stores Mrs. Fields Famous Brands is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the US with over 300 franchised and licensed locations throughout the US and in 22 other countries.
"I think there is a world market for maybe five computers." - Thomas Watson, chairman of IBM, 1943 and "There is no reason anyone would want a computer in their home." - Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977.
NOTE: According to Gartner Dataquest's statistics, in April 2002 the billionth personal computer was shipped. The second billion mark was supposedly reached in 2007. But how many computers are actually in use? According to a report by Forrester Research, there were over one billion PCs in use worldwide by the end of 2008. And with PC adoption in emerging markets growing fast, it is estimated that there will be more than two billion PCs in use by 2015, Forrester predicts.
"Drill for oil? You mean drill into the ground to try and find oil? You're crazy." - Drillers who Edwin L. Drake tried to enlist to his project to drill for oil in 1859
NOTE: Drilling in the US alone produces 9.6 billion barrels of crude oil a day ... add in Russia with a production of about 10,124,000 barrels per day and Saudi Arabia with approximately 10.121 million barrels per day and you’re still only talking about 35% of the total world production of oil.
"The concept is interesting and well-formed, but in order to earn better than a 'C,' the idea must be feasible." - A Yale University management professor in response to Fred Smith's paper proposing reliable overnight delivery service.
NOTE: Smith went on to found Federal Express Corp. which currently has a market cap of almost $28-billion
"I'm just glad it'll be Clark Gable who's falling on his face and not Gary Cooper," explained Gary Cooper on his refusal to take the leading role in "Gone With The Wind."
NOTE: the film became the first to win more than 5 academy awards and Gable was nominated for an Oscar for Best Actor in a Leading Role
"640K ought to be enough for anybody." - Bill Gates, 1981
NOTE: needless to say, there is not much you can do today with only 640K ... heck, my iPhone came with 16 GB (could have gotten 32 GB or 64 GB) and an off-the shelf Dell Inspiron 17R 2nd Gen laptop comes with with 8GB Dual Channel memory and a 1TB hard drive
"The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?" - David Sarnoff's associates in response to his urgings for investment in the radio in the 1920s.
NOTE: According to the Radio Advertising Bureau, radio revenue was a $17-billion in 2011.
"But what ... is it good for?" - Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip.
NOTE: The microchip, a tiny, square slice of semiconducting material--often silicon--on which an integrated circuit is formed is an essential component of computers and just about every other electronic device manufactured today.
"Professor Goddard does not know the relation between action and reaction and the need to have something better than a vacuum against which to react. He seems to lack the basic knowledge ladled out daily in high schools." - 1921 New York Times editorial about Robert Goddard's revolutionary rocket work.
NOTE: According to Wikipedia, as both theorist and engineer, Goddard's work anticipated many of the developments that made spaceflight possible. Two of Goddard's 214 patents — one for a multi-stage rocket design (1914), and another for a liquid-fuel rocket design (1914) — are regarded as important milestones toward spaceflight.
"I assure you, Marlon Brando will not appear in this film," said a Paramount Studio exec about the casting of “The Godfather”.
NOTE: Brando won the Academy Award for Best Actor in a Leading Role for his portrayal of Don Vito Corleone in “The Godfather”..
"This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." - Western Union internal memo, 1876.
NOTE: Western Union refused the offer of to buy all the Bell Company’s rights to the patents in 1876, but they realized their tremendous mistake and in 1877 started the American Speaking Telephone Company. In September 1878, the fledgling Bell Company filed suit against the giant Western Union and against the odds, the Bell Telephone Company won. According Technology USA, the world now has 5.6 billion mobile phone users.
An expert said of football coach Vince Lombardi, "He possesses minimal football knowledge. Lacks motivation."
NOTE: Lombardi, who led the Green Bay Packers to 5 NFL Championships (including victories in Super Bowl I and II) is considered one of the greatest coaches in history.
"So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'" - Apple Computer Inc. founder Steve Jobs on attempts to get Atari and H-P interested in his and Steve Wozniak's personal computer.
NOTE: In April 2012, Apple surpassed $600-billion in value ... in April 2012, HP was valued around $50-billion
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