Local marketers can, however, track digital WOM: reviews on Facebook, Yelp, Google+ Local (replacing Google Places)*, Foursquare, and other social media sites and review sites.
NOTE: just as good digital WOM can help you, bad digital WOM can hurt you. A quick and inexpensive start to online reputation management is making sure you "own" your brand.
How? Start filling out profiles featuring your personal/brand/company name. Start with the biggies like Facebook, Twitter and LinkedIn (top locations for business profiles: http://goo.gl/t0cSV;top locations for personal profiles: http://goo.gl/w2auz) and then make a time commitment to doing one or two sign ups a day, it’ll be worth the effort. If you’re time-strapped or if you want to get it done right away, here is an inexpensive service that will quickly secure your name/brand on 300 social media sites: www.IdentityTheftProtectionFrom.com.
*What happened to Google Places? As a business owner, you can still use Google Places to manage your business. As a user, you can now rate, review and upload photos through Google's Google+ Local - Details Here.
infographic source: Milo