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Tuesday, November 6, 2012

Best USP Ever

To maximize results when marketing and selling a product or service you must have a powerful Unique Selling Proposition (USP) that will quickly and effectively lock into your prospect’s/customer’s mind the main benefit of doing business with you/your company.

What is a unique benefit that you offer your clients? Hopefully it is something that no one else is offering and ideally it is something that no one else can offer.

As an example, let me re-introduce to you one of the best USP’s ever. Enjoy this famous ad that culminates in that USP.

 "When It Absolutely, Positively Has To Be There Overnight."

That’s the slogan that helped Fedex gain market dominance.

Hopefully it has inspired you to think about your USP.

Ask yourself "What benefit am I offering my target prospects/customers?" "What is it that sets my business, my product apart from everyone else?" "What do I do that's truly unique?"

Sum it up into an easy to say and easy to understand USP and then tell your prospects about it.

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