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Wednesday, December 5, 2012

Marketers: Words to Live by

The advice below was offered by the 2012 Direct Marketing News “40 Under 40” young stars of the marketing industry when they were asked for "words to live by":

“Stay positive, keep trying and have fun.”
Lars Albright, Co–Founder and Chief Executive Officer, SessionM

“Partner well. No marketing reaches its potential in a vacuum, so partnerships with the right media and technology companies are critical.”
Jordan Bitterman, Senior Vice President and Social Marketing Practice Lead, Digitas

“There’s a normative curve for everything, meaning there’s a customer who behaves almost any way or a business partner that behaves in almost anyway … There’s a normative distribution on every behavior.”
Katherine Black, Senior Vice President, dunnhumbyUSA

“Find the ‘seducible moment.’ That’s a term I coined that refers to the exact point when a consumer will convert because the marketing message has been delivered with exactly the right content, at the right moment, and in the right channel.”
Heather Blank, Vice President of Strategic Services, Responsys

“Henry Ford’s, ‘If you think you can do a think, or if you think you can’t, you’re right.’”
Audrey Berger, Principal, Richards Relationship Marketing (The Richards Group)

“I would say that I approach everything with a ‘vision of excellence.’ If I’m invested with in something – whether it’s a project, a team, or whatever the business challenge may be, or personal for that matter – I approach it with 100% rigor and expect an outstanding result.”
Jeffrey Goorjian, Regional VP of Marketing, Eastern Division, Caesars Entertainment

“Paint the picture for me. For me, painting the picture is really [making] sure that you articulate what it is we’re trying to accomplish so that everyone is on the same page."
Pete Deutschman, Founder and Chief Executive Officer, The Buddy Group

“Hope is not a strategy.”
Marc Ginsberg, Executive Vice President of Merchant Services, Cardlytics

“It’s not what you know. It’s not who you know. It’s who knows you.”
Aaron Goldman, Chief Marketing Officer, Kenshoo

“People like to do business with people they know. Relationships in business are critical.”
Michael Gullaksen, Senior Vice President, Managing Director, Covario

“Make it happen.”
Lauren Hartkorn, Director of Client Development, TRUE Health + Wellness, a Harte–Hanks Company

“Work hard, work smart.”
Scott Kellerman, EVP and Partner, Media Horizons

“Either you win or you learn. I lean forward into everything I do, knowing there are only two possible outcomes and they’re both good.”
Jessica Kernan, Chief Strategy Officer, Rapp, North America

“Luck favors the prepared.”
Jeremy Kinder, Associate Partner and Group Creative Director, Rosetta

“Often the relationships within your agency are just as important as your client relationships.”
Garth Knutson, Account Director, Wong, Doody, Crandall, Wiener (WDCW)

“In business – as in life – we are consumers first.”
Frank Magnera, Account Director and Team Lead, Catalyst

“What I was given I made better; what I made better I then improved; and what I improved, I strive to perfect.”
Alexander Mahernia, Managing Partner and Executive Creative Director of North America, Rosetta

“’Good design is making something intelligible and memorable. Great design is making something memorable and meaningful,’[according to] Dieter Rams.”
Brendan McKenna, Creative Director, Ryan Partnership

“Anything is possible. Things can change up or down quickly. Believe anything is posssible and a person will both dream bigger and analyze risks and threats more acutely.”
Mike Moradian, Founder & CEO,

“The distance between inspirations and innovation is the path to monetization.”
Angel Morales, Founder and Chief Innovation Officer, Smarter Remarketer

“My favorite quote comes from Charles Kettering, the guy who invented the electrical starting car motor, the first aerial missile, leaded gasoline and Freon: ‘A problem well-stated is a problem half-solved.’”
Eric Pakurar, Executive Director and Head of Strategy, G2 USA

“Put yourself in the consumer’s place, do good, help others, work hard.”
Michael Peterman, Chief Executive Officer, VeraData

“You can only be as good as your team is.”
Jodi Robinson, Senior Vice President of Marketing, Digitas

“Small incremental Improvements made over time snowball into huge results.”
Dan Roltman, Founder and CEO, Stroll

“The quality of your people and your services are important, but the market you choose to be in matters more.”
Tim Ross, President, Solution Source

“I have two favorite quotes that sum up my business philosophy” ‘Don’t worry about the world coming to an end today. It’s already tomorrow in Australia,’ [by Charles Schultz]; and, ‘Ultimately, a genuine leader is not a searcher for consensus, but a molder of consensus’ [by Martin Luther King, Jr.].”
Zihla Salinas, Chief Business Development Officer and Interim Chief Marketing Officer, U.S., Rapp, North America

“’Comfort is the enemy of growth.’ I have some other favorites, too: ‘Successful people do what unsuccessful people don’t.’ and ‘What would you do if you weren’t afraid?’
Avi Savar, Founder and Chief Creative Officer, Big Fuel

“My father said, ‘Integrity is defined by the decision you make when no one is watching.’”
David Sellinger, CEO and Cofounder, RichRelevence

“’Failure is not fatal, but failure to change might by,’ by Coach John Wooden.”
Jason Sutterfield, Chief Operating Officer, Campfire

“‘The road to success is always under construction.’ My great aunt gave it to me. She cut it out of paper when I was maybe 9 years old.”
Jason Tabeling, Partner and Business Unit Leader in Search and Media, Rosetta

“Colonel Owens, a mentor at the military school I attended said, ‘If you’re going to be successful, you have to know two things: Who your bosses are and how to give them what they want.’ Some people go about their business and have not identified the stakeholders or what they truly want.”
Ryan Tuttle, COO, BrightWave Marketing

“A quote by Ralph Waldo Emmerson: ‘Without ambition one starts nothing. Without work, one finishes nothing. The prize will not be sent to you. You have to win it.’”
Jenny Vance, President, LeadJen

“Build your own marketing assets, don’t rent attention from someone else.”
Mike Volpe, Chief Marketing Officer, HubSpot

“Calvin Coolidge said, ‘Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not: unrewarded  genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent …”
John Wernz, EVP and CMO, Wealth Enhancement Group

David Ogilvy said, ‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, then we become a company of giants.”
Angeline Yeo, Vice President and Account Management, Ryan Partnership

“The harder I work, the luckier I get,' by Samuel Goldman."
Sumant Yerramilly, General Manager of Platform Products, Compass Labs

“Wayne Gretzky: ‘A good hockey player plays where the puck is. A great hockey player plyas where the puck is going to be.’”
Nill Doft, Senior Director, Direct and Digital Marketing, National Hockey League

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