Personal branding is the process by which we market ourselves to others.
In Branding Pays: the Five-Step System to Reinvent Your Personal Brand, Karen Kang suggests:
· Develop an “elevator pitch.” Just “be yourself and use your own words that sound natural,” writes Kang. “If someone asks you about yourself, say a few sentences [and] then ask the person about him or herself. Find opportunities in the give-and-take to weave in your key message.” page 68
· Associate yourself with brands. “Finding a celebrity, retail store, or car brand that personifies your brand can help you be clear about your ... type,” writes Kang. “If a luxury hotel is your brand metaphor, the highest-quality service is key to what you are about.” page 86
· Put care into your appearance. “We cannot all be tall, thin, and beautiful,” writes Kang. “However, we can present an attractive image no matter what.” Stand up straight; be positive and kind. And “good grooming is essential for making a positive impression.” page 149
· Consolidate your profile pics. “In social media, your avatar is synonymous with your brand,” writes Kang. “Use the same avatar across all social media platforms. If you use several different avatars, you’re diluting the branding effect. Pick one photo that represents you and use it consistently.” page 168
Personal branding is not just for celebrities; each and every one of us is a brand. We can leverage the same strategies that make celebrities or corporate brands appeal to others and build brand equity just like them.
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Sources: Branding Pays by Karen Kang (Branding Pays Media); Bloomberg Businessweek 1/21/13