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Sunday, August 18, 2013

Amazing Social Media Stats for 2013

As social media networks maintain strong growth, their effect on society and business continues. The impact that social media has had on our society, both from a personal and a business focus, is truly amazing.

Facebook Statistics 2013

·         Over 1 in 7 people in the world has a Facebook account

·         75% of them use their mobile phones to access the social network

·         Over 15% of users are mobile ONLY

·         300 million pictures are uploaded to Facebook every day via Instagram (Source: Media Bistro)

·         1 in 4 customers who complain about products on Facebook or Twitter expect a response within 1 hour (Source: American Express)

Twitter Statistics 2013

·         Twitter has over half a billion users and its fastest growing demographic is the 55-64 age group (Source: Twitter)

·         Tweets with one or two hashtags receive 21% higher engagement than those with three or more. (Source: BuddyMedia)

·         21% of the world’s internet population uses Twitter every month (Source: Global Web Index)

YouTube Statistics 2013

Every month on YouTube:

·         144,000 hours of video is uploaded

·         Users watch about 6 billion hours of video

·         Content reaches more US adults between 18-34 than any cable network (Source: YouTube & Nielson)

LinkedIn Statistics 2013

·         There are now 238 million LinkedIn users

·         LinkedIn is 277% more effective for lead generation than Facebook & Twitter (Source: Hubspot)

·         Two new users join LinkedIn every second

·         Over 10 million endorsements are given daily

·         81% of users belong to at least one group

Social Media Statistics 2013

·         Women are more likely than men to regularly check out a brand’s social page (48% vs. 43%). (Source: Ipsos)  

·         One-third of married couples in U.S. meet online. (Source: National Academy of Sciences)

·         Canadians spend more time online than anybody else in the world – an average of 45.3 hrs/month (followed by the United States at 38.6 hrs and the U.K at 35.4 hrs)

·         Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)


This infographic from Top Dog Social Media highlights these impactful statistics:

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